He began his marketing journey in 2017 at Al Ahram Journal, where he worked in the advertising section, helping brands craft their messages and select the right placements to reach their target audience effectively. His passion for creativity led him to join an Italian marketing agency in Egypt, where he started as a graphic designer and quickly evolved into a multimedia designer, mastering the art of visual storytelling.

After two years, he advanced to become a creative manager for some of Egypt’s leading industrial and manufacturing oil companies, gaining deep insight into B2B marketing and how strategy truly drives business growth.

One of his major career milestones came when he joined a top real estate developer in Egypt, contributing to one of the most impactful brand transformations the industry had seen.

Guided by his vision to merge strategic marketing with creative excellence, he founded AUR-a marketing-driven agency dedicated to helping businesses in Egypt and worldwide elevate their presence, amplify their impact, and rise with brilliance.