The new identity marks a strategic move toward mixed-use commercial, administrative, and medical projects in East Cairo, reflecting over 20 years of real estate experience and a renewed vision for growth and innovation.
As part of a strategic step aimed at expanding its future projects, Amayer El Assema Company announced the launch of its new brand, Capital Edge Developments, created and developed by AUR Marketing Agency. This move aligns with the company’s vision to broaden its operations in commercial, administrative, and medical projects in East Cairo, while continuing to develop residential projects.
Mohamed El Gendy, Chairman of Capital Edge Developments, stated that Amayer Real Estate had specialized in developing standalone residential buildings and had completed over 70 projects in West Golf, New Narges, and Beit El Watan in New Cairo. He noted that with the launch of the new identity under the name Capital Edge Developments, the company is preparing for a new phase of growth and development.
He added that the company aims in the coming period to expand into mixed-use developments, which include commercial, administrative, and medical projects, in collaboration with leading consultants in the real estate market to ensure the best designs and services. He also pointed out that the company has decided to launch three new projects soon, including Invest Mall 2 in the El Banafseg area, located in the heart of a high-density residential zone, and Zone Plaza in Obour City.
He continued, “The simultaneous launch of these three projects reflects Capital Edge’s strength and its ability to implement large-scale developments in record time. All of these projects align with the state’s comprehensive urban development plan, and through these upcoming projects, we aim to enhance our presence in the Egyptian real estate market and deliver innovative and diverse solutions that meet the needs of both local and international markets.”
Ahmed El Gendy, Vice Chairman of the company, explained that Capital Edge Developments represents the new identity of a company with over 20 years of experience in the real estate market. During this period, the company successfully delivered more than 40 projects in various areas such as Obour and New Cairo’s villa zones.
He added that in addition to expanding into commercial projects, the company is planning to launch Invest Mall, located in a prime area within the Banks Complex between North and South 90th Streets in Fifth Settlement. The project represents a major addition to the commercial developments in the area, featuring modern design and spacious commercial units. The project covers an area of 1,100 square meters, with unit sizes ranging from 18 to 180 square meters.
He further noted that flexible payment plans are being offered to clients, with down payments starting from 20% and up to 30%, and installment periods of 4, 5, or 6 years. The company has contracted N Commercial to manage the project and Arkan to serve as the engineering consultant.