When Translube approached AUR, the goal was to create a complete brand identity that reflected strength, reliability, and innovation in the industrial lubricants sector. As a company serving B2B clients in manufacturing and machinery, Translube needed a brand that could communicate trust and technical excellence at every touchpoint.
Our team led the project from concept to execution — developing a comprehensive branding system that included logo design, color palette, typography, packaging, and corporate materials. Every design choice was made to represent the brand’s industrial power and precision, while maintaining a clean, professional look suited for international markets.
We also built a visual language that could adapt across all mediums — from product labels and safety sheets to digital assets and company profiles — ensuring brand consistency and recognition.
Key Outcome
The result was a solid, memorable identity that positioned Translube as a modern, high-performance brand ready to compete regionally and globally. Through our full branding approach, we transformed their industrial expertise into a powerful visual and strategic presence.